WHY EL CAPPO

El Cappo started with a simple idea - to design classic and stylish snapback hats for sports fans.

I’m Shawn, and I’m writing this because I was frustrated by the lack of options when it came to finding a simple and modest snapback hat to represent my (the best) team, the Seattle Seahawks.

Really, what started it all was a terrible Seahawks hat design that surfaced when the Seahawks played the Raiders in London England. The hat had the Union Jack flag on the brim. It was disgusting. It caused debates on Twitter. Some people liked it. That seriously made me say fuck it, time to design a better hat that would represent my team with style and simplicity.

(oh, and if you're wondering who El Cappo is NOT for - it's the fans that liked the Union Jack hat)

The very next day, I went to the mall and got a hat store to slap the word "Seahawks" on a black snapback. It was such a mediocre (shitty) design, but I wore this hat religiously and still have it to this day. People would always ask me about it though. And when I shared the “WHY” it was designed, there was a consistent theme I was hearing. Sports fans and friends also couldn't find hats that they wanted to wear anywhere, and not just in stadiums.

With a background in graphic design, it was time to take matters into my own hands and design an actual classic black Seahawks snapback hat. Not one that I made happen in under an hour because I was pissed about that Union Jack hat.

If there was one word to describe what I was after, it was “nostalgia”, but not something 20 other people have worn already at a vintage store. It was to be based on retro designs with a focus on fonts, a perfect blend of fashion and fandom.

Design complete. 

I wore it out and received compliments from strangers that I decided to start El Cappo. The first designs, a trial per se, was just for the NFL. This resulted in over 50 deliveries to my close network before anything was even launched. The love was felt, but this meant there was a need too. It also was fucking fun to design the caps. It was time to keep going.  

And now here we are. El Cappo is live and designs snapback hats for major sports leagues and teams with the goal of meeting the fashion needs of sports fans. The hats are designed to be simple, classic, and stylish, perfect for wearing anywhere from bars to running errands. These hat designs fill a void in the market, providing fans with a fashionable way to represent their favorite teams.

As we continue to grow, we're exploring new possibilities, such as custom drops and athlete-focused designs. Our long-term vision is to become the go-to brand for sports fans who want stylish and classic snapback hats.

Thank you for supporting El Cappo. Always reach out with feedback and ideas for new designs. Love to hear it all.


- Shawn "El Cappo"